A marketing campaign for the new Emmaus Village in Port Macquarie has now launched.

Emmaus Village is an innovative, game-changing approach to empowering and supporting people living with dementia. The small-town, small-house environment has been inspired by world-leading The Hogeweyk® model and is being developed by St Agnes’ Catholic Parish in Port Macquarie. Currently under construction, Emmaus Village is set to be completed by March 2024.

Brand Partners has crafted branding and strategic positioning around the power of hands, driving integrated communications, promotional and brand building activity. The ‘Your life in your hands’ line underpins the creative and symbolises how people will actually live their lives at Emmaus Village. The newly developed advertising campaign commenced 30 October which includes television, digital, press, radio and outdoor.

The initial marketing phase focuses on recruiting staff and volunteers who will play a key role in the future Emmaus Village community. Further marketing roll-out will inform people living with dementia and their families about living at Emmaus Village.

Brand Partners are exceedingly proud to be partnering with St Agnes’ Catholic Parish on this exciting and innovative project.

Find out more about Emmaus Village at EmmausVillage.org.au and view the TVC here: