Never ‘set and forget’.

Establishing an integrated strategy upfront is vitally important – take every opportunity to build on the desired positioning, marketability, and ultimately sales of a project.

Consider much more than just the tangible promotional elements, but also what’s required in the process to support the sales objectives to be achieved.

Look at how to make the most of the available budget, through a range of integrated activities, thoughtfully executed, with a focus on results at all times.

Equally, understand that we need to consider not only the first sale, but also have consideration of future resales – constantly re-evaluate, rethink and reinvent.

Brands are perpetually changing – because markets, societies, humans and attitudes are, too.